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Sector

Media, Entertainment and Advertising

The Client

Global, a leading UK media and entertainment company, with an extensive portfolio of radio stations. Global is also a major player in the UK’s out of home (OOH) advertising market

Deliverables

    Microservices, Event Driven Architecture, Technical Leadership, Quality and Process Improvement

The Challenge

Global had embarked on an ambitious digital transformation project to revolutionise its outdoor advertising business and streamline its order fulfilment processes. Lydtech were engaged to support in this venture, as well as other key projects, in order to help meet the aggressive timelines in a reliable, consistent manner.

What We Did

  • Provided technical leadership and direction.
  • Supplemented the internal team with experienced engineers in order to increase quality and raise the calibre of the engineering team.
  • Provided expertise on Event Driven Architecture, particularly usage of Kafka and navigating the pitfalls which were being experienced.
  • Improved Quality. Use a test focused approach, advocating for, and driving a ‘push left’ strategy to tests. Implementing a wide range of tests in the testing pyramid to provide the optimum balance of fast feedback and level of fidelity.

Improving the DORA Metrics

The Lydtech team introduced initiatives and processes that resulted in demonstrably fewer Production issues and achieved improvements on all DORA metrics.

  • Deployment Frequency: regular deployments to production allowed the business to enable features more quickly and react to business feedback rapidly.
  • Lead Time for Changes: Features can go from inception to being enabled in production, reliably, in a short time, unlocking business value quickly.
  • Change Failure Rate: Our test-focused approach built confidence in changes and helped to prevent code modifications introducing defects and regressions.
  • Time to Restore Service: Deploying small change sets to production frequently with comprehensive monitoring means that issues are identified and resolved quickly; engineers are easily able to pinpoint any problematic areas of code.

The Outcomes

Knowledge and expertise

A stronger, more efficient and more knowledgeable internal development team. The engineering team were up-skilled in Event Driven architecture principles and armed with more efficient processes and testing techniques.

Improved Quality

Faster, more focused tests, more reliable and closer to the code. Building quality into all aspects of the development lifecycle. Testing is now a part of the development process, and not an afterthought. Lydtech's Component Test Framework provides a valuable layer of testing that was not possible previously.

Business Transformation

Unlocking Value and introducing features reliably: all types of outdoor advertising space now supported by the new platform, a key factor in increasing the company’s revenue and achieving growth plans.